Spoken

My passion is awesome, your passion is lame: Bottom line: if we want to help our users explain their passion to others, we need to help give them the tools to do so. It may often be unsuccessful–some people will always have a closed mind around things they can’t see or feel for themselves–but it’s way better than nothing. Not that I should have to justify my passions, of course, because–DUH–the justification is self-evident to anyone who “gets it.” ; ) [ The suggestion is OK, but the idea is right on… it’s very hard to understand other people’s passions. How many times have people shaken their heads at me in wonder about what I was doing? Too many to count, and yet there is always something that they’re just as passionate about! I don’t know that you can help someone understand your passion, but you can take the time to explain to them (or to your customers) how it goes, and why it works for you.]
Source: Creating Passionate Users