Spoken

Marketing time: A contractor that prides himself on finishing every single job on the day it’s due, regardless of what it takes, is telling a powerful story, doing marketing that’s actually cheaper and more effective than advertising ever could be. [So true! Further, it ensures that you do not accept projects that you won’t care enough about to ensure that they are complete on time. There will always be issues around resources, scoping, less than clearly defined goals etc. So if you wish to live by this story, you have to be prepared to dig deep on each project. It is the sort of constraint that increases joy.]
Source: Seth’s Blog